How to Make Money with Social Media DOWNLOAD
CONTENTS
Acknowledgments
About the Authors
Introduction
PART I The Social Media Landscape
Chapter 1 What Social Media Isn’t
Chapter 2 The Evolution of Marketing
Chapter 3 How to Think About Social Media
Chapter 4 The Language of Social Media
PART II How to Set Yourself Up for Social Media Success
Chapter 5 Laying the Groundwork for Success
Chapter 6 Why Your First Social Media Campaign
Didn’t Work
Chapter 7 Managing the Conversation
Chapter 8 Creating Circular Momentum
PART III Social Media Platforms
Chapter 9 Social Media Is More Than Just YouTube, LinkedIn,
Facebook, and Twitter
Chapter 10 How to Use Networking Platforms to Help You Grow
Your Sales and Revenue
Chapter 11 How to Use Promoting Platforms to Help You Grow
Your Sales and Revenue
Chapter 12 How to Use Sharing Platforms to Help You Grow Your
Sales and Revenue.
Chapter 13 Mobile Media, Augmented Reality, and Widgets,
Oh My!
PART IV Social Media Integration
Chapter 14 How to Integrate Social Media into Your
Marketing Plan
Chapter 15 How to Conduct a Competitive Assessment
Chapter 16 Conducting an Internal Situation Analysis
Chapter 17 Understanding the Customer Thought
Processes
Chapter 18 Establishing Your Major Objectives and
Key Strategies
Chapter 19 Aligning your Social Media Strategy with
Your Brand Essence
PART V How to Measure Social Media
Chapter 20 How to Measure a Social Media Campaign
Chapter 21 Step 1: Measuring the Quantitative Data
Chapter 22 Step 2: Measuring the Qualitative Data
Chapter 23 Step 3: Measuring the Only Really Important Thing—
Your Return on Investment
PART VI Conclusion
Chapter 24 Social Media Guidelines for Corporations
Chapter 25 59 Things You Need to Do on Your Way to
a Successful Social Media Campaign
Index