How To Make Money In Stocks - William J. O'Neil





Contents
Preface ix
Part l A Winning System: C-A-N S-L-I-M
Introduction: Learning from the Greatest Winners 2
1. C = Current Quarterly Earnings Per Share: How Much
Is Enough? 5
2. A = Annual Earnings Increases: Look for Meaningful
Growth 14
3. N = New Products, New Management, New Highs:
Buying at the Right Time 22
4. S = Supply and Demand: Small Capitalization Plus
Big Volume Demand 29
5. L = Leader or Laggard: Which Is Your Stock? 34
6. I = Institutional Sponsorship: A Little Goes a Long Way 40
7. M = Market Direction: How to Determine It 44
Part 2 Be Smart from the Start
8. Finding a Broker, Opening an Account, and What It
Costs to Buy Stocks 80
9. When to Seil if Your Selection or Timing Might Be
Wrong 85
10. When to Seil and Take Your Profit 97
11. Should You Diversify, Invest for the Long Pull, Buy
on Margin, Seil Short?
12. Should You Buy Options, OTC Stocks,
New Issues...?
13. How You Could Make a Million Owning Mutual
Funds
Part 3 Invcsting likc a Professional
14. Models of the Greatest Stock Market Winners:
1953-1993 140
15. How to Read Charts like an Expert and Improve
Your Stock Selection and Timing 160
16. How to Make Money Reading the Daily Financial
News Pages 180
17. The Art of Tape Reading: Analyzing and Reacting to
News 207
18. How to Pick the Best Industry Groups, Subgroups,
and Market Sectors 218
19. Improving Management of Pension and Institutional
Portfolios 230
20. 18 Common Mistakes Most Investors Make